Fully managed CRE owner prospecting
Build a consistent owner pipeline—without running the operation yourself.
Caller Foundry turns one dedicated caller into a managed CRE prospecting operation: we prioritize the market, coach the caller, review the conversations, and surface the owners worth your time.
You review the conversations that matter. We run everything between them.
Already have a caller? We build the operation around them. Need one? We help you launch one.
Broker-ready opportunity
4820 Hanley Industrial Ct
- Owner contact
- Reached on second attempt
- What we learned
- Partnership buyout under discussion
- Valuation history
- No recent valuation
- Timing signal
- Active now
Recommended broker action
Call this week
The operating gap
Most calling programs fail between the calls.
Hiring the caller is the easy part. Deciding which owners matter, improving the conversations, and keeping months of follow-up alive is where programs break.
Another operation to run
The broker hires a caller and ends up personally running the workflow.
Activity without intelligence
Calls are logged, but nobody surfaces the conversations that matter.
Follow-up that disappears
An owner says, “Call me after the lease renews,” and six months later nobody remembers.
No continuous improvement
The same list and script continue even when the market says otherwise.
A caller creates activity. The system surrounding them creates pipeline.
Your caller comes with a complete prospecting system
More than a caller. The intelligence, workflows, and oversight surrounding every call.
Market research, conversation intelligence, structured follow-up, and broker reporting — built around your market and operated alongside your caller.
Human-reviewed capabilities included in every managed operation
01
Property Intelligence Brief
Each target arrives with the property, ownership, a current market trigger, and a credible reason to call today.
4200 Wyandotte Industrial
Owner · Halvorsen Holdings LLC
Trigger · Adjacent building traded at $92 / SF last month
Angle · Ask how they are valuing the asset after the comp
02
Opportunity Signal Engine
Properties are prioritized by the signals that matter: ownership changes, lease events, and follow-ups coming due.
- 011180 Pershing RdOwnership change recordedHigh priority
- 028 Meridian Logistics CtLease event approachingCall this week
- 033300 Front StPrior owner conversationFollow-up due
03
Conversation Intelligence
Where recording is permitted and enabled, calls are transcribed, categorized, and summarized. Motivation, timing, objections, and next actions are captured for operator review.
“We’re not listing anything today, but the partners have talked about what it would take. Ask me again after the first quarter.”
04
Broker Command Center
Active pursuits, urgent decisions, and the actions waiting on you—in one place.
Active pursuits
11
Decisions required
4
Recordings flagged
6
Follow-ups due
23
- Market intelligence
- Prioritized calling
- Captured conversations
- Broker-ready opportunities
See what this operation would look like in your market.
Book a 15-Minute Fit CallNot four extra software products — capabilities Caller Foundry configures and operates inside your managed prospecting system.
Works around the CRE technology you already use.
CRM + Pipeline
Calling + Communication
CRE Data + Intelligence
Platforms shown represent common client environments. Specific integrations and automation requirements are confirmed during implementation. No partnership or endorsement is implied.
Built inside your business
Accountable to your reputation. Designed to preserve your intelligence.
Your caller is prepared
Campaign language is approved, mock calls are completed, and recorded conversations are reviewed weekly before and after launch.
Your intelligence stays yours
Your CRM records, phone numbers, recordings, property history, prospect data, notes, and follow-up trail remain inside your accounts.
Licensed conversations reach the broker
The caller identifies motivation and timing. Valuation, representation, and negotiation route to your team.
Caller Foundry manages strategy, workflows, coaching, and reporting. The client employs its caller and retains all employment decisions.
The Weekly Broker Brief
Give us 10–15 minutes. We’ll show you what the market told us.
Not a call-count report. Every meaningful conversation is reviewed, organized, and connected to the relevant property before it reaches you.
You do not review every dial. You review what deserves your attention.
This week at a glance
- Decision-makers reached
- 96
- Substantive conversations
- 34
- Properties highlighted
- 5
- Broker decisions needed
- 2
- Under active pursuit
- 8
Decision-makers reached
Substantive conversations
Properties highlighted
Broker decisions needed
Under active pursuit
Decision-maker reachedSt. Louis · Industrial
4820 Hanley Industrial Ct
- Ownership
- Hanley Holdings LLC
- Outreach status
- Managing member, reached on second attempt
Owner confirmed the building is fully occupied through 2027 but volunteered that a partnership buyout is being discussed and that they have never had the asset valued.
Recommended next action
Broker call recommended this week while the buyout conversation is active.
Illustrative Weekly Broker Brief. Recording access and use are subject to applicable consent requirements, client policies, and approved outreach procedures.
Some of the best opportunities are the hardest to reach.
When the first number fails, we keep researching ownership records and alternate decision-makers, and the next action is documented and tracked. Nothing is marked “unreachable” and forgotten.
Caller Foundry prepares and tracks recommended actions. Property visits and licensed conversations remain with the broker.
Urgent opportunity alerts
1–2 minutesTime-sensitive conversations are routed to the broker immediately.
Weekly Broker Brief
10–15 minutesThe best conversations, active pursuits, and decisions required.
Complete campaign record
Available when neededEvery attempt, recording, note, and follow-up stays inside your system.
Your first 30 days
From scattered prospecting to a live managed operation.
Week 1
Define the market
Territory, property criteria, target-owner profile, campaign objective, and escalation standards.
Week 2
Build the infrastructure
CRM workflow, follow-up queues, reporting, initial prospect universe, scripts, and objection playbook.
Week 3
Prepare the caller
Campaign training, market context, mock-call practice, and feedback before they represent you.
Week 4
Launch and calibrate
Calling begins. Conversations are reviewed, coaching starts, and the first Broker Brief is prepared.
Launch timing depends on timely access to client systems, data, approvals, and caller availability.
The complete management layer
Everything required to keep your prospecting operation moving.
Hiring a caller fills the seat. Caller Foundry manages everything around it. Each engagement supports one primary campaign and up to two callers.
01
Market and Campaign Strategy
We define the territory, property profile, ownership criteria, and campaign objective—then adjust as conversations change.
02
Prospect List and Research Operations
We build and maintain the working prospect universe so the caller never hunts through an outdated spreadsheet.
03
Caller Launch and Development
We prepare the caller before they represent your business, then develop them from real recorded conversations.
04
Daily Execution and Accountability
We monitor whether the operation is actually running, so problems surface in days rather than months.
05
CRM and Follow-Up Management
We structure and maintain the workflow that keeps every promising conversation and follow-up commitment alive.
06
Market Intelligence and Calling Context
We give the caller a credible reason to call today, drawn from current market activity.
07
Opportunity Review and Broker Reporting
We review conversations before they reach you, organized with motivation, timing, and a recommended next action.
08
Continuous Performance Optimization
We use real call outcomes to improve targeting, scripts, coaching, qualification, and follow-up rules.
Your operating cadence
Immediate
Time-sensitive owner conversations route to the broker immediately.
Daily
Activity, notes, dispositions, and due follow-ups stay visible and accountable.
Weekly
Caller coaching, fresh market context, and a 10–15 minute Broker Brief.
Monthly
Performance, list quality, objections, and priorities are reviewed and adjusted.
Caller Foundry manages
- Prospecting strategy
- Caller workflow and accountability
- Training and coaching
- Research and list operations
- CRM discipline and follow-up
- Market calling context
- Opportunity review and reporting
- Continuous optimization
You remain the broker
- Client and owner relationships
- Valuation and pricing advice
- Licensed brokerage conversations
- Property tours and site visits
- Engagement agreements
- Negotiation and transaction execution
You focus on relationships, valuation, and closing. We keep the operation running between those moments.
Book a 15-Minute Fit CallMax Ruvinov
Founder · Caller Foundry
Built from inside commercial real estate prospecting.
Inside CRE brokerage I saw the same pattern: a broker hires a caller, hands over a list and a script, and expects opportunities. Nobody owns the market strategy, the quality of the conversations, or the months of follow-up a real opportunity requires.
Caller Foundry is the operating layer I wished existed. For every founding client, I personally help shape the campaign, review the conversations, and coach the caller.
The economics
The math does not require dozens of wins.
$45,000
One $1.5 million closing at a 3% gross commission produces $45,000 in GCI—roughly Caller Foundry’s $41,000 first-year fee, before caller, technology, and data costs.
Break-even calculator
Commission arithmetic using your own inputs.
Break-even
Enter your retained GCI per closing and annual costs to see your break-even point.
Caller Foundry does not guarantee appointments, listings, or transactions. This calculator is arithmetic on your inputs, not a projection.
Founding Client Program
Transparent pricing for a fully managed operation.
Founding cohort limited to three teams
$5,000 implementation+$3,000 per month
50% of implementation at signing. 50% when the campaign is ready to launch.
Standard pricing after the founding cohort$4,000 per month
The implementation includes
- Target-market and campaign strategy
- CRM workflow configuration
- Calling scripts and objection playbooks
- Initial prospect-list structure
- Reporting setup
- Caller onboarding and launch
Terms
- Three-month initial commitment
- Founding rate locked for 12 months
- One primary campaign
- Management of up to two callers
Caller compensation, CRM, dialer, paid data, and direct mail are paid separately. Additional markets, campaigns, and teams are separately scoped.
Questions
Frequently asked.
See if your market fits
Let’s talk through your prospecting operation.
In 15 minutes, we’ll review your market, current caller or hiring needs, existing technology, and where the operating gaps are. You’ll leave knowing whether Caller Foundry is the right management layer for your team.
No deck. No obligation. Just a practical conversation about your market.